WHAT IT IS

It Factor Global's new liquid matte lip color. Spellbound, a revolutionary formula for high impact, soft matte, lightweight, naked lip feel.

WHAT IT DOES

Smooth It Factor Global on your lips for a alluring matte look. As the formula glides softly yet effortlessly on your lips you will feel practically nothing as it is quick drying and transfer free. Indulge your lips in the perfect red. Richly pigmented intense red to complement universal shades all day long. A guaranteed head turner.

Whether your stepping out during

the day or turning heads at night,

Spellbound lipstick was designed

to match any aura. Apply directly

to lips. Start in the center of your

lips and smooth outwards towards

the center of your mouth.